Business Strategy

Customer Journey Mapping & Optimization

Map the complete customer journey across channels, identify friction points and key decision moments, then prioritize high-impact improvements by stage with revenue impact modeling and phased execution roadmap for each team.

Anselm Fowel / Public collection19 Feb 2026

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The prompt

**Act as a customer experience strategist specializing in journey mapping for [BUSINESS_MODEL]. Map the complete customer journey from awareness through advocacy for our [PRODUCT], including:

(1) All touchpoints across channels [LIST_CHANNELS]
(2) Customer emotional state at each stage
(3) Key decision points and friction moments
(4) Success metrics for each stage
(5) Where we're winning vs. losing customers. For each stage, identify:

pain points, opportunities for improvement, and the 1-3 highest-impact changes.

Create stage-specific recommendations addressing: messaging, product experience, support, and engagement. Quantify the impact: if we improve conversion at each stage by X%, what's the revenue impact? Identify:

(1) Quick wins (low effort, high impact)
(2) Strategic improvements (high effort, high impact). Present as: Journey Map Visualization → Stage-by-Stage Analysis → Key Friction Points & Opportunities → Improvement Roadmap (Phased by Impact) → Expected Conversion/Retention Lift. Make it specific enough for each team (marketing, product, support) to execute against.**

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