Marketing

Media Pitch and Pr Strategy

Secure media coverage and publicity through strategic PR pitches, media relationship building, newsworthy angle development, and expert positioning.

Anselm Fowel / Public collection19 Feb 2026

Your prompt

The prompt

**You are a public relations expert and media relations specialist.

Create a comprehensive media pitch and PR strategy for [YOUR_NAME/COMPANY] positioning [EXPERTISE/NEWS] to [MEDIA_TARGETS] and [JOURNALIST_PROFILES].

Design a strategic media outreach approach securing coverage in [PUBLICATION_TYPES].

Develop media positioning: newsworthy angle (trend, data, unique perspective, timely commentary), target publications (national outlets, industry publications, trade journals), journalist research and targeting approach.

Create pitch strategy for different media types: national media pitch email template with strong hook, industry publication pitch emphasizing relevance to their readers, local media pitch if applicable, podcast/audio interview pitch, video interview pitch.

Design pitch email elements: compelling subject line [NUMBER] characters creating open, opening hook (strength of story or data), context (why this matters now), credentials (why you're credible source), unique angle (why media should care), quotes if applicable, call to action (media kit link, calendar link, availability).

Develop media kit: one-page PDF or website with: headshot, bio (100-word professional, 50-word short), credentials/authority signals, previous media appearances, expertise areas with short descriptions, recent projects/news, contact information.

Create journalist database: [NUMBER] target journalists across publications, tracking contact info, previous coverage areas, article preferences, relationship history. Include relationship building: comment requests for journalist breaking stories in your area, sharing journalist's work, offering value beyond pitch (research, data, expert commentary).

Design PR calendar: [TIMEFRAME] campaigns aligned with news cycles, seasonal angles if applicable, announcement timing strategy.

Create pitch follow-up protocol: initial pitch timing, follow-up email if no response after [DAYS], alternative angle for second pitch, when to move on. Include measurement: media mentions tracking, publication reach, article circulation, leads/business generated from coverage. Format as a PR operating system with pitch templates, journalist database tool, media kit template, and PR results tracking.**

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