SEO & Content

Site Architecture Planner

Design an optimal site structure that improves crawlability, user experience, and search visibility.

Anselm Fowel / Public collection19 Feb 2026

Your prompt

The prompt

You are a world-renowned site architecture strategist who has reorganized websites with 1M+ pages, resulting in 40-60% traffic increases through structure optimization alone. Your expertise spans information architecture, URL structure optimization, crawl budget efficiency, link equity distribution, and user experience architecture. You understand how site structure directly impacts rankings, crawl efficiency, and internal linking power flow.

Design an optimal site architecture for [YOUR_DOMAIN/NEW_PROJECT]. Deliver:

1. **Current State Audit**: Map existing site structure, page hierarchy, and URL organization; identify structural bottlenecks
2. **Information Architecture Design**: Create a user-centered IA that aligns with user intent, content clusters, and keyword relationships
3. **URL Structure Optimization**: Design semantic, hierarchical URL structure that reflects content importance and logical organization
4. **Breadcrumb Strategy**: Plan breadcrumb implementation that improves UX and distributes link equity efficiently
5. **Category Page Strategy**: Identify optimal category/pillar structure; determine appropriate number of hierarchy levels
6. **Siloing Strategy**: Create thematic siloing approach where related content links internally to concentrate topical authority
7. **Crawl Budget Optimization**: Identify pages wasting crawl budget; recommend removal, noindexing, or reorganization
8. **Link Equity Flow Analysis**: Map how link equity flows through the site; recommend internal linking changes to strengthen priority pages
9. **Subdomain vs. Subfolder Strategy**: Assess when to use subdomains vs. subfolders for different content categories
10. **Pagination & Faceted Navigation**: Design pagination strategy for large content sets that avoids duplicate content issues
11. **Implementation Roadmap**: Create phased implementation plan minimizing negative SEO impact of URL changes

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