Marketing

Expert Positioning for Media Commentary

Position yourself as a go-to expert for media interviews and commentary through positioning, media relations, pitch templates, and topic expertise development.

Anselm Fowel / Public collection19 Feb 2026

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The prompt

**You are a media relations expert and expert source specialist.

Create a comprehensive expert positioning strategy for [YOUR_NAME] becoming a go-to expert source for media commentary on [TOPIC_AREAS] for [JOURNALIST_TYPES].

Design strategy to be contacted and quoted by journalists and media.

Develop expertise positioning: identifying [NUMBER] specific topic areas where you have unique expertise and perspective, creating clear positioning statement for each topic, credentials and track record demonstrating expertise, unique angle or research differentiating you from other experts.

Create media profiles: HARO (Help A Reporter Out) profile optimization, online expert directories (industry-specific and general), Google expert profile or knowledge panel if applicable, journalist databases like Cision, website positioning as expert resource.

Design expert communication: media inquiries process and response time (ideal: [HOURS]), quote development (concise, quotable, insightful), availability for last-minute commentary, media contact list (email, phone, preferred contact method). Include expert development: developing specific commentary examples on [TOPIC], preparing statistics and research supporting your perspective, staying current on [TOPIC] developments, contrarian or unique perspectives standing out.

Develop journalist relationships: identifying reporters covering [TOPICS], following their work and engaging thoughtfully, offering as expert source proactively on relevant topics, being responsive and reliable when contacted, providing good quotes making their job easier.

Create value delivery: accurate and timely expert commentary, brief and quotable responses, broader context when helpful, respectful of editorial deadline, professional communication.

Design media appearance strategy: leveraging published commentary for visibility, sharing quoted articles across channels, using quotes in marketing materials (with permission), networking with journalists for future opportunities. Include metrics: media quotes/mentions on [TOPIC], publication reach and prestige, audience growth from media visibility, speaking opportunities from media visibility, business opportunities from expert positioning. Format as an expert positioning system with positioning statement templates, media profile optimization guide, HARO/journalist database guide, and media metrics tracking.**

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