Business Strategy

Pricing Elasticity & Willingness-to-pay Research

Conduct rigorous willingness-to-pay research using survey/conjoint analysis, calculate price elasticity by segment, forecast demand at different price points, and model margin/volume trade-offs to recommend optimal pricing strategy.

Anselm Fowel / Public collection19 Feb 2026

Your prompt

The prompt

**Act as an economist and pricing researcher conducting willingness-to-pay (WTP) research for [PRODUCT]. Using methods [SURVEY/CONJOINT/VAN WESTENDORP/OTHER]: [DATA_COLLECTED]. Your task:

(1) Calculate price elasticity across customer segments
(2) Determine optimal price points that maximize revenue vs. customer acquisition
(3) Understand value perception drivers (which features/benefits drive WTP)
(4) Identify if different segments have different price sensitivities
(5) Determine premium positioning viability
(6) Analyze psychological pricing factors
(7) Forecast demand at different price points. Model scenarios:

(1) What happens to unit volume, revenue, and margin if we increase price by 10%/20%/30%?
(2) What's the breakeven price for profitability?
(3) How does pricing affect our competitive position? Create pricing recommendations with:

(1) Optimal price points by segment
(2) Feature bundling/tiering strategy
(3) Communication strategy to support premium pricing. Present as: Methodology & Data Quality Assessment → Price Elasticity Findings → Segment-Specific WTP Analysis → Optimal Price Point Recommendations → Feature Value Analysis → Scenario Modeling → Psychological Pricing Factors → Recommended Pricing Strategy with Launch Plan. Make it statistically sound and actionable.**

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